1) When you can't win, when you can't quit, can you break even?
2) You can't win, you can't quit, but you can break even, can't you?
I have chosen the 2nd one, because I think it is a better rhetorical question and suggests more about the soap. It implies that they will be involved in something together or that something will happen compared to the first quote.
This is the final poster:
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